Spam trigger words are phrases that trigger the wrong emotions such as sense of fear, urgency, loss, psychological manipulation etc.
Will the usage of a simple English word trigger a spam filter? No.
It all depends on the context.
Genuine usage of the word like ‘free’ is ultimately fine. But, repeating the same and combining it with other words like 'free bank account' or 'free housing' might trigger spam filters and prevent your email from going into the inbox.
You basically don't’ have to be:
Needy: Don’t sound desperate with words like ‘Help’,’Distress’
Manipulative: Don’t create false urgency with words like ‘Urgent’,’Don’t delete’
Sleazy: Never use words like hot babes, adult
Cheap: Stay away from Free, 100% off, Full Discount
Far-fetched: Avoid words like ‘free money’,’lose weight’,’billions’
As an example, these are images from the spam boxes of our team members. Do you see the patterns of spam here?
Without further ado, let’s look at the list of trigger words that are routinely scanned out by spam filters. To help you much better, we have categorized this exhaustive list into different categories based on the industry they are used in.
Sales & Marketing
While sales and marketing are integral for any business, avoid being aggressive. A customer has opted in for your newsletter to receive an enticing content matching his/her needs. Do not thrust your offer on them, avoid farfetched claims like the ones listed below.
% Satisfied
%
off
Acceptance
Accordingly
Act
Now
Affordable
All
New
As
seen on
Auto email removal
Avoid
Bargain
Be amazed
Bonus
Brand new pager
Bulk email
Buy
Buy direct
Buying judgments
Cable converter
Call
Call free
Call now
Can’t live without
Cancel at any time
Casino
Celebrity
Chance
Claims not to be selling anything
Clearance
Click
Click below
Click here
Click to remove
Compare
Compare
Compare rates
Compete for your business
Copy accurately
Copy DVDs
Deal
Direct email
Direct marketing
Do it today
Don’t delete
Don’t hesitate!
Dormant
Email harvest
Email marketing
Explode your business
F r e e
Fantastic deal
For just $(insert whatever amount)
For Only
Form
Free
Free consultation
Free DVD
Free hosting
Freedom
Get
Get it away
Get it now
Gift certificate
Give it away
Guarantee
Guaranteed
Have you been turned down?
Have you been turned down?
Here
Hidden
Home
Increase sales
Increase traffic
Increase your sales
Incredible deal
Internet market
Internet marketing
It’s effective
Join millions
Join millions of Americans
Laser printer
Leave
Lifetime
limited time
Limited time offer
Long distance phone offer
Lose
Luxury car
Mail in order form
Maintained
Marketing
Marketing solutions
Mass email
Medium
Member
Miracle
Month trial offer
More Internet Traffic
Multi level marketing
Never
New domain extensions
No age restrictions
No cost
No disappointment
No gimmick
No inventory
No middleman
No obligation
No purchase necessary
No questions asked
No selling
No strings attached
No-obligation
Notspam
Now
Now only
One hundred percent free
One hundred percent guaranteed
One time mailing
Online marketing
Open
Opportunity
Opt in
Order
Order now
Order shipped by
Passwords
Performance
Print form signature
Print out and fax
Priority mail
Prize
Prizes
Problem
Produced and sent out
Promise you
Quote
Quotes
Removal instructions
Remove
Reserves the right
Reverses
Rolex
Sale
Sales
Sample
Satisfaction
Save $
Save big money
Search engine listings
Search engines
See for yourself
Serious only
Shopping spree
Sign up free today
Solution
Stainless steel
Stop
Strong buy
Stuff on sale
Subscribe
Success
Teen
The best rates
The following form
They’re just giving it away
This isn’t a scam
This isn't junk
This isn't spam
This won’t last
Undisclosed recipient
Unlimited
Unsolicited
Unsubscribe
Urgent
Vacation
Vacation offers
Visit our website
Warranty
We hate spam
We honor all
Web traffic
Weekend getaway
While supplies last
While you sleep
Who really wins?
Will not believe your eyes
Win
Winner
Winning
Won
You are a winner!
You have been selected
% free
Accept credit cards
Access
Ad
Amazing
Auto email removal
Being a member
Best price
Billing address
Bulk email
Cancel at any time
Cannot be combined with any other offer
Cards accepted
Dear [email/friend/somebody]
Dig up dirt on friends
Direct email
Direct marketing
Email harvest
Email marketing
Free gift
Free leads
Free preview
Free sample
Free trial
Full refund
Get started now
Gift certificate
Give it away
Great offer
If only it were that easy
Important information regarding
Increase traffic
Info you requested
Information you requested
Internet market
Internet marketing
Maintained
Marketing
Marketing solutions
Mass email
Member
Member stuff
Message contains
Message contains disclaimer
MLM
Multi level marketing
Multi-level marketing
Name brand
No catch
No disappointment
No hidden
Not intended
Obligation
Offer
Online marketing
Order status
Please read
Safeguard notice
Satisfaction
Satisfaction guaranteed
Search engine listings
Search engines
Sent in compliance
Solution
Special promotion
Supplies are limited
Talks about hidden charges
Tells you it’s an ad
Terms and conditions
The following form
This isn’t junk
This isn’t spam
Trial
We hate spam
Web traffic
Weekend getaway
As seen on
Bargain
Be amazed
Bonus
Buy direct
Buying judgments
Call
Call free
Can’t live without
Cheap
Claims not to be selling anything
Clearance
Click to remove
Collect
Compare rates
Compete for your business
Deal
Don’t hesitate!
Explode your business
F r e e
Fantastic deal
For just $(insert whatever amount)
For Only
Free DVD
Free hosting
Get it now
Guarantee
Guaranteed
Have you been turned down?
Increase sales
Increase your sales
Incredible deal
It’s effective
Join millions
Join millions of Americans
Lifetime
limited time
Limited time offer
Long distance phone offer
Mail in order form
Money back
New domain extensions
No cost
No gimmick
No inventory
No middleman
No obligation
No questions asked
No selling
No strings attached
No-obligation
Now
Now only
One hundred percent free
One hundred percent guaranteed
Opportunity
Order shipped by
Problem
Promise you
Quote
Quotes
Sale
Sales
Save $
Save big money
See for yourself
Serious only
Sign up free today
Strong buy
Stuff on sale
Success
The best rates
They’re just giving it away
This isn’t a scam
This won’t last
Unlimited
Urgent
Warranty
We honor all
While supplies last
While you sleep
Will not believe your eyes
Financial
“Hidden” assets
$$$
Additional income
Apply Online
Avoid bankruptcy
Be your own boss
Beneficiary
Big bucks
Billion
Billion dollars
Calling creditors
Cash
Cash bonus
Casino
Cents on the dollar
Check
Check or money order
Collect child support
Consolidate debt and credit
Consolidate your debt
Cost
Costs
Credit
Credit bureaus
Credit card offers
Discount
Double your
Double your income
Earn
Earn $
Earn extra cash
Earn per week
Easy terms
Eliminate bad credit
Eliminate debt
Expect to earn
Extra income
Fast cash
Financial freedom
Financially independent
For free
For just $xxx
Free grant money
Free investment
Free money
Get out of debt
Get paid
Hidden assets
Hidden charges
Home based
Home employment
Home Based business
Income
Income from home
Investment
Investment decision
Leave
Loans
Lower interest rate
Lower interest rates
Lower monthly payment
Lower your mortgage rate
Lowest insurance rates
Make $
Make money
Million
Million dollars
Money
Money making
Mortgage
Mortgage rates
Nigerian
No credit check
No fees
No investment
Off shore
One time
Online biz opportunity
Only $
Pennies a day
Potential earnings
Pre-approved
Price
Prices
Print form signature
Profits
Pure Profits
Refinance
Refinance home
Refinanced home
Risk free
Save up to
Serious cash
Social security number
Stock alert
Stock disclaimer statement
Stock pick
Subject to cash
Subject to credit
They keep your money – no refund
Thousands
Unsecured credit
Unsecured credit/debt
Unsecured debt
US dollars
Why pay more?
Winner
Winning
Work at home
Work from home
Your income
Medical
CURES BALDNESS
DIAGNOSTICS
FAST
VIAGRA DELIVERY
Human
growth hormone
Life
Insurance Lose weight
Lose
weight spam
Medicine
No medical exams
Online pharmacy
Removes wrinkles
Reverses aging
Stop
snoring
Valium Viagra
Vicodin
Weight loss
Xanax
Ecommerce
AS SEEN ON
BUY
BUY DIRECT
Buying judgments
Clearance
Confidentially on all orders
Order
Order status
Order today
Orders shipped by
Orders shipped by
Outstanding values
Sample
shopper
Wants credit card
What are you waiting for?
Legal
Claims
Claims to be in accordance with some spam law
Claims to be legal
Email filters, therefore, usually have a comprehensive list of words commonly used in spam emails. Using these spammy words can increase the chances of your mail being listed as spam. If spamming is still your marketing mantra, next time you are writing a subject line, find an alternative vocabulary to push your emails.
Fixing your subject lines is just the tip of the iceberg when you are avoiding the spam box. There are many other details you should take care of when trying to improve deliverability. For example....
Use correct spelling and grammar. Take time to edit and proofread. You can use services like Grammarly to help you with that.
Link only to genuine sites with reputable domains. Avoid shortening your links when you link.
Make it easy to unsubscribe. If your unsubscribe button is hidden or not present, readers are going to mark your emails spam.
Having email authentication systems in place is an essential step in building trust between you and mailbox providers. Messages that pass authentication checks have much more chances to be delivered to the Inbox.
